As I said earlier the proper use of hash tags are important. I have to be honest up until recently after I read some information on Twitter I too did not know what a hash tag is or its proper use. It is really simple once you think about it. A hash tag is something any user can add to tweets that would categorize a tweet according to a particular subject. This way anyone who writes on that particular subject would then use your category or hash tag. If one was writing a tweet about autos then # autos would be an appropriate hash tag. This all allows the Twitter search to find all tweets that relate to the category.
Now how can this help marketing for your business. Well, when you search you can explore Twitters who write about the product you sell. You can use Twitter search to discover a particular category and the Twitter user who used it. My business is to provide internet marketing services for businesses. Therefore, I am looking for small business owners who need help with marketing online. I could look for # B2B, # small business owners, # start ups, etc. For knowledge it would be good to also connect with my competitors such as # internet marketing, # marketers, # online marketers. You get the idea.
Thursday, June 24, 2010
Friday, June 18, 2010
TWITTER FOR BUSINESS
Twitter For Business
There are several ways to use Twitter for business development especially if you have decided to twitter on behalf of your company, then you really should learn some of these helpful tips. You can follow people who have common interests and live in the same local area. They become your target market. You can take measures to ensure a return visit. This would include being interesting. You can use a hashtag efficiently, use appropriate tweets, retweet interesting content, keep your account with appropriate followers, use a Tweet UP to promote a business to business event and use your twitter account in moderation to achieve positive results.
There are many ways to use Twitter to achieve positive results. When we discuss these results we are talking about driving more traffic to a business website thus increasing the likelihood of conversion. A conversion is where a user agrees to be part of a mailing list. Another way to achieve positive results is to keep current on trends, to search for a target market & competitors, use tools to be notified if someone is talking about your company, follow smart people who use twitter correctly, tweet about relevant topics, post pics, audio, use Hash Tags, twitter widgets, boost personal connections with advice, jokes, observations, quotes, etc.
Twitter for business is specialized. What you do for prospective customers or current customers is different from interactions with friends. While interacting with prospective customers you should always maintain a level of professionalism. You want to connect with your audience, but you also want to investigate product concerns as well as customer service. The more you discover about how well your business is doing the better able you are to handle it and make the necessary changes to improve brand reputation. Using Twitter to facilitate conversation with customers is extremely helpful as you can really discover what it is your customer expects from your Brand. You are also creating that positive relationship which encourages brand awareness. To get a list of companies on Twitter check out Tracking Twitter dot com. There is even an intranet organization that allows for internal message among workers called Present.ly. (http://presentlyapp.com)
It is really important to be a good listener. Pay special attention to your customer's concerns. Discover your strengths and weaknesses and find out what improvements need to take place. Make sure you make clear objectives and you stick with your plan. The following is a sample list of goals you may have: serve customers better, increase number of customers, and connect with potential partners. It is also helpful to integrate with your other channels and have twitter accounts that engage with customers. Tweet Stats helps you identify with what is working well and what is not. Many executives or high level CEOs who are extremely busy are also the designated twitterers. It is no secret that these people are the ones behind the veil. They are personable and talk not just about the company, but they connect on that personal level and this is what works. Twitter as the medium allows for the CEO or the twitterers to demonstrate his/her personality and humanness behind the organization.
Like SEO for websites Twitter can be optimized for twitter search or Google searches. It is known as Social Media Optimization which allows one's twitter account to be discovered easily for search on Google or a Twitter Search in (Real Time). Twitter Search helps you filter all the real-time information coursing through our service.
There are several ways to use Twitter for business development especially if you have decided to twitter on behalf of your company, then you really should learn some of these helpful tips. You can follow people who have common interests and live in the same local area. They become your target market. You can take measures to ensure a return visit. This would include being interesting. You can use a hashtag efficiently, use appropriate tweets, retweet interesting content, keep your account with appropriate followers, use a Tweet UP to promote a business to business event and use your twitter account in moderation to achieve positive results.
There are many ways to use Twitter to achieve positive results. When we discuss these results we are talking about driving more traffic to a business website thus increasing the likelihood of conversion. A conversion is where a user agrees to be part of a mailing list. Another way to achieve positive results is to keep current on trends, to search for a target market & competitors, use tools to be notified if someone is talking about your company, follow smart people who use twitter correctly, tweet about relevant topics, post pics, audio, use Hash Tags, twitter widgets, boost personal connections with advice, jokes, observations, quotes, etc.
Twitter for business is specialized. What you do for prospective customers or current customers is different from interactions with friends. While interacting with prospective customers you should always maintain a level of professionalism. You want to connect with your audience, but you also want to investigate product concerns as well as customer service. The more you discover about how well your business is doing the better able you are to handle it and make the necessary changes to improve brand reputation. Using Twitter to facilitate conversation with customers is extremely helpful as you can really discover what it is your customer expects from your Brand. You are also creating that positive relationship which encourages brand awareness. To get a list of companies on Twitter check out Tracking Twitter dot com. There is even an intranet organization that allows for internal message among workers called Present.ly. (http://presentlyapp.com)
It is really important to be a good listener. Pay special attention to your customer's concerns. Discover your strengths and weaknesses and find out what improvements need to take place. Make sure you make clear objectives and you stick with your plan. The following is a sample list of goals you may have: serve customers better, increase number of customers, and connect with potential partners. It is also helpful to integrate with your other channels and have twitter accounts that engage with customers. Tweet Stats helps you identify with what is working well and what is not. Many executives or high level CEOs who are extremely busy are also the designated twitterers. It is no secret that these people are the ones behind the veil. They are personable and talk not just about the company, but they connect on that personal level and this is what works. Twitter as the medium allows for the CEO or the twitterers to demonstrate his/her personality and humanness behind the organization.
Like SEO for websites Twitter can be optimized for twitter search or Google searches. It is known as Social Media Optimization which allows one's twitter account to be discovered easily for search on Google or a Twitter Search in (Real Time). Twitter Search helps you filter all the real-time information coursing through our service.
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